Branding
SML – Cutting through the clutter to inspire investors and commend a valuation premium
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SML Group
SML sought out Spectra’s support for their corporate brand strategy. Starting out by clearly defining SML’s value proposition, we articulated an appealing investor brand story and new brand architecture.The revamp helped align stakeholders, and contributed to an attractive prospectus and effective comms strategy.
Team: Spectra Design
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